Ask Yourself Why educates others to discover their personal whys.  They are the originators of The Soft Triangle™ – a concept that transforms the idea of traditional goal setting and achieving.  Internationally recognized for this approach, Ask Yourself Why is building a community of like-minded thinkers across the globe.  The company is based in Calgary, Alberta and brings together the craft of thought leadership and motivation.  Founded in 2016, the training program developed by AYW continues to reach adventurers in all corners of the world.